Design and Strategy

Hannah Waen, ACC
Design and Strategy Consultant

Design with intention

Design is most meaningful when it reflects what’s underneath it.

While coaching is at the heart of Hest Creative, I continue to offer a very limited number of creative and strategic engagements for clients who need support bringing their vision to life. These services may include brand identity and strategy, graphic design, marketing strategy, and business coaching.

My approach begins from the inside out. Before developing a logo, visual identity, or marketing materials, we explore the mission, vision, values, purpose, and story that make your work distinct.

Whether you are building something new, evolving an established brand, or looking for greater clarity and cohesion in how you show up, I combine strategic thinking with a strong eye for detail to create work that feels authentic and purposeful.

I don’t believe in designing a brand simply for the sake of aesthetics. I believe in understanding what’s underneath the work first—and then creating a visual and strategic expression that supports where you’re going.

Because these services are offered on a very limited basis, projects are selectively taken on based on fit, scope, and availability.

Below are a selection of projects that reflect this approach.

"Hannah constantly amazed me with her passion for organization and original methods to solving problems. When you get to connect with her, you will find an incredible person with unique skills! I would recommend her with any project that requires the very best in execution. Intelligent and thorough marketer - that's her! Not to mention a detail-oriented team player. In the year she worked for me, I was very impressed by her high level of graphic design, strategy, and branding, and her deep-dive research and steep learning curve of email marketing was astounding. I could always rely on her to get the job done. She is an asset to any team."

Courtney
"Hannah is hands down the best listener I've ever worked with. Her down-to-earth approach makes you want to slow down and think things through. She asks thoughtful questions and has a way of making things crystal clear when she rephrases what you say. Her approach to branding helped me find my core values, even with a long list to sift through and showed me how to live them authentically. I'm more confident about who I am now, as a coach and entrepreneur, as well as what my brands stand for. On a practical level, I finally got past a creative block to finish my rebrand. Heartfelt recommendation!"

Hedvika
"Hannah is a highly organized individual, her process driven approach can be tailored for small single person firms and expands to meet the needs of a larger scale enterprise. Hannah took a complex BD/Marketing file system and created a systematic foundation for RFP/RFQ submissions. She clearly defined the objectives, mapped the process and communicated each pivotal step. A big picture thinker who cares about the smallest detail, you are in good hands with Hannah. Meticulously organized, Hannah is an asset to any project."

Lorraine
"Hannah has proven herself to be an incredibly valued marketing team member. Hannah is a forward thinker that brings optimism, creativity and vision to the company. She is well organized, extremely intelligent and passionate. We collaborate often on many projects and Hannah always has great ideas and communicates them effectively!"

Tina
“I have discovered that having a great idea is not enough. You have to be able to get it out for people to see. This morning I woke up motivated instead of overwhelmed. Thank You!"

Carey