Purpose Is My Passion

Hi, I’m Hannah Waen, ACC

Purpose is my passion! That's why I’m called to coach clients on their journeys to deeper fulfillment and meaning in life. For me, purpose is about strengthening your internal GPS—building awareness around your values, strengths, and what truly brings you joy. It’s about finding those moments of enlightenment that draw you closer to understanding why you’re here. Discovering your purpose is the ultimate gift you can give yourself. I know this because I spent years feeling adrift, without a clear mission or cause, but always sensing I was meant for more.

Through years of soul searching, showing up for myself, and sharing my ideas with others, I unlocked what I had always known deep down: my purpose is to help you find yours.

I call this process simplexity—the simplest, most profound realizations often come after years of struggle and discomfort. While self-reflection can be challenging, every day you show up for yourself is a step closer to your true greatness.

It’s an honor to help you discover your purpose in your business, career, or personal life. Finding your purpose is one of the most human things you can do and is a radical act of self-expression. Let me help you weave a path to insight and clarity while polishing your personal brand in all its mightiness.

Why I’m Uniquely Qualified to Help You In Your Idenity Journey

Reclaiming your voice and leadership identity is a deeply personal journey—especially during times of change. But translating that inner clarity into how you live, lead, and show up in the world? That takes strategy, support, and soul.

When you coach with me, you receive more than guidance—you gain a trusted partner in your reinvention. I bring a unique blend of expertise in professional coaching, brand strategy, leadership development, marketing, and communications. Together, we’ll clarify what matters most, define the version of you that’s ready to emerge, and build the structure to support it—personally and professionally.

Who you are is evolving. Your next chapter deserves to reflect that truth. I’m here to help you shape a brand and life that feels aligned, authentic, and unapologetically yours.

My Coaching Qualifications

Life long learner.

Fun stuff.

Top Character Strengths - Creativity, Fairness, Leadership, Honesty, Curiosity

Myers Briggs Type
“The Defender” (ISFJ-T)
Role: Sentinel
Strategy: Constant Improvement

Passions - 🐴🐕🧘‍♀️🌲🎨📚🕯🏛

Reno-Tahoe, Nevada-based.

Why I Coach

I took the big leap in 2020 as an early participant in The Great Resignation to transform my life and dedicate my time to creativity, greater meaning in work, and aligning my life with my values. This calling to find my purpose meant leaving my corporate work behind to enroll in an executive coach training program at the University of Texas, Dallas, moving to a new state, and finally, after several years, going full-time in my side hustle.

I had dabbled in consulting and supported small businesses with their strategic and graphic branding, but I wanted to help ignite a more profound transformation. While learning coaching methods and reading The Way of Integrity by Martha Beck, a light bulb went off; my role was not to tell people how to run their businesses or live their lives but to empower them to establish their own rules of engagement, to help them take ownership of their lives. It was to help them unlearn rules and restrictions and discover their internal compass, what Marth Beck calls “finding your integrity”. Along this journey, I dug deep to refine my approach, further my growth, and coach as many people as possible to expand my expertise while learning from each client.

Over nearly a decade of asking myself, “Who am I?” and “What is my purpose?” I am thrilled to be able to aid those who are soul-searching to clarify their path and transform their lives from just getting by to fully thriving and accepting who they are meant to be.

Why Horses?

Horses have always been my spiritual and emotional guides. They remind me of my inner strength, what is most important, and why I am called to help others. For centuries, humans have shared a bond with these magnificent creatures, one that science is only starting to explain now. My dream as a certified equine-assisted educator is to combine my coaching work with my love for horses and share the magic of the herd with clients. Living authentically with my horsewoman identity, I hope to inspire others to do the same.

My first equine coach, Spectacle (also known as Red), was my childhood Appendix Quarter Horse.